Facebook Tweeter Youtube

Des milliers de livres électroniques à ta portée

Close

Popularité

La popularité est une évaluation communautaire de chaque livre calculée sur une échelle de 0 à 100.

Cette évaluation repose sur une agrégation de diverses quantités qui reflètent la vie de chaque livre au sein de la communauté des lecteurs. Cette vie s'exprime en fréquence de lecture, nombre d'étagères publiques et privées dans lesquelles le livre est présent.

Un calcul 'propriétaire' mélangeant ces quantités restitue sous la forme synthétique d'un score l'aura collective du livre.

Close Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.

Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East.

Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:
A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

Marketing

QRcode

The Basics

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this ac

Voir toute la description...

Auteur(s): Moore, Karl • Pareek, Niketh

Editeur: Taylor & Francis

Année de Publication: 2006

pages: 229

Langue: Anglais

ISBN: 978-0-415-38080-5

eISBN: 978-0-203-96751-5

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this ac
Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.

Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East.

Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:
  • what is marketing?
  • marketing as part of the firm's corporate strategy
  • the marketing mix
  • STP - segmentation, targeting and positioning
  • market research
  • culture.
A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

Voir toute la description...